Who's on the panel — do they need to be experts?

Whoever your community came for: a podcaster, a leader, a founder, an expert. You choose. No credentials required — they just have to be worth asking.

The longer cut.

The internet keeps telling you to defer to experts. Sometimes that's right. Often, it isn't.

The person your community actually wants to hear from might not be the one with the credentials. It might be the podcaster you listen to every week. The founder whose product you use. The author whose book changed how you think. The team lead your people trust.

Expertise isn't the bar. Trust is. Your community came to hear from a specific group of people. Those are the ones who should answer.